www.globalgolfpost.com
JULY 9, 2012
Nike Golf App Tracks Entire Game
BY JOHN STEINBREDER
More and more, iPhones, iPads and laptops
are becoming essential pieces of golf equip-
ment. Which is why Nike has unveiled a new
app, dubbed Nike Golf 360 (NG360), which is
designed to give players several ways to
improve their on-course performances.
“This is all about serving the golf athlete
and connecting more deeply with our consum-
ers in a digital way,” says Brian Carter, global
digital golf manager for Nike Golf.
NG360, which can be downloaded for free
via i Tunes or accessed on the Nike Golf web-
site ( nikegolf.com), offers four basic compo-
nents. One is My Game, and it enables golfers
to track their rounds by recording what they
made on each hole as well as how many putts
they took and whether they hit the
fairway (and if so, whether they
missed it left or right).
Using that information, the app
calculates Greens in Regulation
(GIR), driving accuracy and putts
per round, so that golfers can
determine the parts of their
games on which they most
need to work. Golfers can
also earn awards through
their play; four birdies in a
row, for example, merits a
Schwartzel Trophy, in honor
of 2011 Masters champion
Charl Schwartzel.
Another NG360 component is known as My
Swing, and golfers can use that to upload and
analyze video of their swings. They can also
seek personal coaching from Nike Swoosh
staff members who are PGA of America
teaching professionals. In addition, the app
includes a My Body section, which is designed
to help players get into better golfing
shape by letting them view and
implement golf-specific training
programs designed through
a partnership with the Gray
Institute, a leader in Applied
Functional Science.
Finally, the company has
created My Gear, which
allows golfers to find Nike
products on the Nike Golf
website that suit their
needs and skills as it also
provides recommendations
for gear from Nike Swoosh
staff members. l
FOR MORE INFO
NIKE
DOWNLOAD THE FREE APP
The Nike Golf app offers four basic components:
My Game, My Swing, My Body and My Gear.
PXi, the newest member of the revolutionary Project X shaft family, is the hottest new shaft
on the 2012 global tours with multiple victories and an incredible number of top 10 finishes.
The new PXi incorporates the hallmarks of the Project X brand - discrete constant taper,
tour-caliber spin control and tip stability - in a lightweight package. PXi’s lighter weight
properties produce greater distance and improved feel to revolutionize your game.
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