www.globalgolfpost.com
MAY 14, 2012
BY JOHN STEINBREDER
PURE grips comes at golfers in two
different ways – with a product it believes is
superior in that category, thanks largely to a
proprietary EPDM rubber formula that makes
its grips as durable as they are tacky, and a
tapeless installation method that is designed
to provide ultimate stability and hold as it
eliminates drying time as well as the need for
adhesive tapes or solvents.
Start with the grips themselves. According
to Wes Brasher, founder and CEO of the Scottsdale, Ariz., concern, the 100-percent rubber it
uses for its six models – PURE Pro, Undersize
Pro, Midsize Pro, P2 Wrap, Old School Wrap
and Midsize Wrap – maximizes the inherent
advantage of that material. Which means they
are more resistant to rain, humidity and sweat
than other brands, many of which, he says,
add clay, polymers and other fillers to their
grip compounds. And they dry more quickly.
PURE grips
PURE Comes To Grips
With New Formula
Each
PURE grip
is made in
Arizona through
a unique manufacturing process
that maintains a
+/- 1-gram weight
tolerance. That precision as well as uniformity
in wall thickness is designed
to provide for consistent swing
weights and feel throughout a set
of clubs. In addition, PURE offers a
12-month guarantee, and its grips are
available in a wide range of firmness
options for shock absorption and feel and
come in 11 colors, from black, green and
white to blue, red and hot pink.
While PURE grips may be installed using
the traditional method, they also allow golf
professionals and clubmakers to put them on
via the tapeless method that utilizes an air gun.
That saves time because there is no need to
wait for glue to dry and is also less messy. In
addition, it makes it easier to custom fit a golfer
for grips, and if he or she doesn’t like a style or
feel after testing, the grips can be easily
removed and new ones installed without
damaging the original or using inventory. l
GOLF GALAXY
FOR MORE INFO PURE
