GOLF 2.0
From about 1990 to the mid-2000s, the golf
industry boomed, overbuilt and overpromised.
Now, it’s paying the price. By a couple of different reckonings, the game is losing one million
golfers a year, net. Golf’s leadership is responding with more urgency than ever. At golf’s annual
merchandise show in Orlando last month, I sat
through several state-of-the-industry hand-wringing sessions. Nobody in golf is complacent.
The PGA of America is pushing a new, all-points
initiative called Golf 2.0, whose goal is to make
the game “more relevant” to lapsed golfers and
others, especially women and minorities.
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COPING QUIGLEY
Dana Quigley loves golf, and never has he
needed it more. A Champions Tour season – his
It comes filled
with unspeakable
emotional turmoil.
His 27-year-old
son, Devon, suf-
fered massive brain
trauma when he
crashed his car
into a semi-truck
on his way home
from a birthday
party in December.
It took an hour to
remove Devon from
the car, which had
left no skid marks.
15th – began anew
Friday for Quigley.
But this year is
so very different.
Devon remains in a coma at St. Mary’s Medical
Center more than two months later.
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ARMY GOLF
Devon and Dana Quigley won the pro division of
a father-son event in Florida in December 2008.
