From about 1990 to the mid-2000s, the golf
industry boomed, overbuilt and overpromised.
Now, it’s paying the price. By a couple of different reckonings, the game is losing one million
golfers a year, net. Golf’s leadership is responding with more urgency than ever. At golf’s annual
merchandise show in Orlando last month, I sat
through several state-of-the-industry hand-wringing sessions. Nobody in golf is complacent.
The PGA of America is pushing a new, all-points
initiative called Golf 2.0, whose goal is to make
the game “more relevant” to lapsed golfers and
others, especially women and minorities.
Dana Quigley loves golf, and never has he
needed it more. A Champions Tour season – his
It comes filled
son, Devon, suf-
fered massive brain
trauma when he
crashed his car
into a semi-truck
on his way home
from a birthday
party in December.
It took an hour to
remove Devon from
the car, which had
left no skid marks.
15th – began anew
Friday for Quigley.
But this year is
so very different.
Devon remains in a coma at St. Mary’s Medical
Center more than two months later.
Devon and Dana Quigley won the pro division of
a father-son event in Florida in December 2008.