Global Golf Post - January 30, 2012

TIMBERLAKE TO THE RESCUE
Justin Timberlake has proved he can act as
well as sing. Now Callaway Golf is about to
discover whether he has a flair for advertising,
too. Timberlake, named in December as Calla-
way’s creative director, helped craft a new mar-
keting campaign for the golf equipment maker
that teed off last weekend. Timed to coincide with
the Farmers Insurance Open, Callaway is hoping
the campaign will get it out of the rough it has
been in since the 2008 recession. The marketing
effort features golf pros such as Phil Mickelson
and Annika Sorenstam using Callaway products
to perform jaw-dropping golf feats on the Las
Vegas Strip.

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BUBBA’S HOT WHEELS

1969 Dodge Charger that was the real star of
the 1970s television show The Dukes of Hazzard.
Watson, a Florida native, fulfilled a childhood
dream when he acquired his “dream car,” as he
described it, for $110,000, which was considered
a steal.
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RORY: STILL A KID AT HEART

All will challenge your best game and fill your days with the kind of invigorating relaxation unique to the sport. Each night, you will retire knowing that tomorrow is another tee time. ;ough many would dispute the notion that man does not live by golf alone, we do o;er up other forms of sustenance in the form of quiet pubs, vibrant sports bars and renowned restaurants featuring menus from continental to North Carolina home cooking. And that, as most golfers will agree, is the perfect prescription for the ideal vacation.