In addition, Titleist is encouraging moderate-swing
golfers to take advantage of
its heralded fitting program,
with an emphasis for them
on optimal set configuration, again to ensure that the
slower swingers have the
proper gaps between their
clubs and the best ones to
produce optimal launch and
spin conditions. l
Titleist added higher lofts to its
910 metals for greater distances
for moderate ball speeds.
Titleist Adds Clubs
For Moderate Speeds
BY JOHN STEINBREDER
Titleist has long touted
itself as the clubmaker for
serious golfers, and that
group remains its primary
target. But the company
hopes to expand its hold on
that audience with an extension of its 910 line of drivers,
fairways and hybrids, which
are designed for players with
moderate swing speeds.
According to Chris McGin-ley, vice-president of marketing for Titleist golf clubs, the
equipment manufacturer has
sought to do that through
three primary ways.
“First, we’ve added
higher lofts to the 910 metals
line,” he says. “In drivers,
for example, we now offer
one of 12 degrees, because
research showed us that a
club with that loft launches
the ball higher and provides
significantly greater distance
for players whose ball speed
falls in that moderate range
of 110 to 130 miles per hour.”
Additional research told
technicians that similar al-
terations worked for fairways
and hybrids, too. As a result,
Titleist added a fairway to
the 910 family with a loft of
21 degrees and a hybrid of
27 degrees. The idea in both
cases was to increase launch
and spin for more stable ball
flight and improved consis-
tency versus long irons. And
also to generate better stop-
ping power and control into
greens and enhanced dis-
tance gapping options from
irons to driver.
