Global Golf Post - January 24, 2011

BY JOHN STEINBREDER
Drivers seem to get most of the
attention when it comes to advances
in equipment fitting and perfor-
mance. But fairway metals and
hybrids are more and more deserv-
ing these days, as clubmakers push
the technological envelopes in those
categories just as hard.
Recent production introduc-
tions from Titleist under the 910
series name are cases in point. The
910 fairway metals combine fast,
stable head designs with the com-
pany’s SureFit hosel fitting system
to produce a playability not usually
expected in a long-game club, as
well as a flexibility that gives golf-
ers the option of 16 different lie and
loft combinations. As for the 910
hybrids, they offer the same SureFit
technology, which Titleist engineers
call “Tour Van in a hosel” for the way
it allows golfers to quickly make
precise adjustments to lie and loft,
as well as a clubhead that Titleist
officials say produces higher launch,
lower spin and straighter flight.

Titleist is marketing two fairway
metals under the 910 series moni-
ker. The 910F, which Stone says is
geared for “flexible performance
from all conditions,” features a pear-
shaped head design with a deep
center of gravity for easier launch off
the turf and straighter, more consis-
tent ball flight with medium trajec-
tory and medium-to-low spin. Then,
there is the 910F-d, a larger volume
fairway metal with a higher moment
of inertia to optimize distance off
the tee. Its face is somewhat deeper
than the 910F and promotes a mid-
to-low trajectory as well as low spin
for a more boring flight.
Of course, the 910 fairway metals
have as many similarities as they do
differences. Each features a sleek,
black look and utilizes a variable
thickness face insert to provide a
larger maximum ball speed area.
The heads of the 910H hybrids
have a chassis that is five-percent
larger than the previous iterations
as well as a square toe profile. Ac-
cording to Stone, the clubs feature
a higher moment of inertia to en-
hance control and produce higher
launch, lower spin and a straighter
flight. In addition, he says, the
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910F-D
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