In developing the fourth gen-
eration of its B330 golf ball,
Bridgestone engineers focused
on improving the overall distance
performance for players with faster
swings.
“The feedback from our tour-
ing pros as well as our consum-
ers was that they liked the spin of
their B330s just fine, even with the
change in regulations regarding
grooves,” says Brandon Sowell,
The result is the Bridgestone
Tour B330 and Tour B330-S. And
the primary difference in these
balls is the material density of
the pair of polymer resin mantles
that provides greater velocity at
contact as well as what engineers
call quicker restoration, which
helps to reduce spin at tour-level
(105-miles-per-hour and above)
swing speeds. What that does,
Sowell says, is allow better players
to hit their longer clubs longer.
compensate for that, Bridgestone
has created a shallower dimple
design in an effort to reduce up-
shoot spin while promoting a flatter
trajectory and the sort of wind-
boring performance consistent with
that of the Tour B330. In addition,
the new dimple pattern on the
Tour B330-S promotes a shallower
landing angle on tee shots for more
fairway roll.
According to Sowell, Matt
Kuchar has been using a prototype
Bridgestone ball utilizing these
new mantles, and company officials
expect him to switch to one of the
Tour B330 models shortly.
The new Tour B330s started
shipping to U.S. pro shops and
retail outlets Nov. 1. They will be
available in the U.K., Canada and
most other parts of the golf world
a month later. l
BRIDGESTONE
EDWIN WATTS
FOR
MORE
INFO
The Bridgestone Tour B330-S has
a softer urethane cover for more
spin around the greens.
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