Global Golf Post - September 13, 2010

There are those in golf who feel regulatory restrictions have made it difficult for equipment makers to remain innovative. But TaylorMade CEO Mark King is not among them. Rather, he believes the technological envelope can still be pushed in significant ways.

And the introduction of the latest TaylorMade iron line – the Burner 2.0 - is a very much a manifestation of that attitude.

Available in early October, the Burner 2.0 is a follow-up to the successful Burner iron that was launched 18 months ago. Company officials say the 2.0 offers a number of improvements on the original.

“We succeeded at designing a
better performing iron that is as long,
easier to play and more refined in feel
and sound,” says Bret Wahl, senior di-
rector of R&D at TaylorMade for irons,
wedges and putters. “Every Burner 2.0
is better than its predecessor.”
For starters, TaylorMade has im-
proved weight distribution through the
line. In long irons, it has been shifted
toward the back of the clubhead for
easier launch, and toward the toe and
heel for better stability and forgive-
ness. For the mid irons, the weight is
distributed more evenly and slightly
higher to promote workability and
forgiveness. And in the short irons, it is
positioned higher to enhance a lower,
more controllable ball flight and cen-
tered to increase clubhead control. At
the same time, the center of gravity in
those clubs is closer to the face, as it
would be in a blade, for better feel and
to induce lower ball flight.