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Sunday in golf was a great day for the headline writers even if it wasn't so great for the title sponsors.

At the BMW PGA Championship in England, a little-known journeyman named Simon Khan edged a full-fledged star named Luke Donald.

And the punsters had a field day: Simon Sez; Pros and Khan; Khan Do; Gospel According to Simon ... You get the idea. For its part, BMW (the marketing mahouts will never admit it publicly) probably would have preferred the younger, handsomer, more decorated Donald.

On the other side of the pond, Jason Day, who won despite hitting his ball into a pond on the 72nd hole, survived the rinsing and hung on to win the HP Byron Nelson Championship near Dallas: Cue the plays on his name: Green Day; Jason’s Day; One Day At A Time ... et cetera, et alia, ad nauseam.

Day is better known worldwide than Khan and is the second Aussie to conquer in Texas in two weeks. But he’s still nobody’s needle mover.

Then there’s the LPGA. First, its No. 1 Annika Sorenstam retires. Then her successor, Lorena Ochoa, retires. Then Ochoa’s successor atop the world rankings, Jiyai Shin, loses to Sun Young Yoo in the semis of the Sybase Match Match Play Championship. Yoo then beats Angela Stanford.