Recently, we ran ads stating that TaylorMade is the number one iron brand
in golf. We have since removed this claim from our irons ads.
We started running the ads when we had the number one selling model
and were selling more irons than any other golf company in the U.S.
Today, our Burner Irons are still the number one selling irons.
Competition for the lead brand position has since gotten extremely tight.
We do not want to use the brand claim until it is more secure, so we’re
taking it off our ads. As golfers, we all know that leads can change quickly.
Our commitment is to continue creating the best performing irons in the game
and putting them in the hands of more golfers. We hope you share our belief
that earning the number one position is more important than claiming it.
That’s golf.
Sincerely,
TaylorMade
taylormadegolf.com
© 2010 Taylor Made Golf Company, Inc. #1 selling iron claim according
to cumulative U.S. market share from June 2009 as reported by Golf DataTech.
