Dear Callaway,
Congratulations on your players’ recent tour victories. We fully understand the
excitement and sense of pride that comes from winning.
In the last 10 years, we’ve had 525 wins of our own. A full decade
of domination. This is why we take exception with your claim of being the
#1 Driver on Tour. Here’s the truth.
TaylorMade is the #1 selling driver today and has been each year since 2004.
TaylorMade is #1 in worldwide tour wins today and has been over the last decade.
TaylorMade is the #1 played driver on tours worldwide today and has been
over the last decade.
We hope this sets the record straight at Callaway and for anyone
in golf who was confused.
Sincerely,
TaylorMade
taylormadegolf.com/thetruth
© 2010 Taylor Made Golf Company, Inc. #1 Driver in Golf claim based on combined 2009
wins and usage on the PGA, European, Japan Golf, Nationwide, Champions and LPGA Tours,
as reported by the Darrell Survey Co. and Sports Marketing Surveys, Ltd. 1Claim based on
cumulative wins on the PGA, European, Japan Golf, Nationwide, Champions and LPGA
Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, ltd. from 2001-
present. 2Claim based on dollar and unit share for each year from 2004-present according
to Golf DataTech. 3Claim based on cumulative wins and usage respectively on the PGA,
European, Japan Golf, Nationwide, Champions and LPGA Tours, as reported by the Darrell
Survey Co. and Sports Marketing Surveys, ltd. from 2001-present.
