the idea Pro Black 9031 hybrid has a
sleek look that will tempt many players
to put it in their bag, even though it is
aimed at a low-handicappers.
A Pair Of Additions To
The Adams Family
The aerodynamic Speedline driver is for players who
want more distance, while the Idea Pro Black hybrid
is for those looking to work the ball
By John SteinBreder
Industry watchers often wonder
how smallish Adams Golf competes
so ably in an equipment sector
dominated by much more brawny
— and much richer — clubmakers.
Deft business management is one
reason. Another is the pleasing look
and superb playability of the woods,
wedges and irons the Plano, Texas,
concern produces.
A visit to the Adams Golf booth at
the PGA Merchandise Show – and
a few dozen swings with the company’s latest offerings during
Demo Day at Orange County
National – demonstrate that
the company that brought the
fabled Tight Lies to market
15 years ago has not lost
its touch. In fact, it may be
reaching new heights.
Let’s start with
Adams’ latest driver
offering, the Speedline FAST 10, which
lists at $399.99 but is
currently selling for
about $100 less.
Why the Speedline? “We have all gone as
far as we can with respects to head size and Cor.
All that’s left is speed,” Ceo Chip Brewer said.
“It is all
about aerody-
namics with this
club,” says com-
pany CEO Chip Brewer.
“That’s the new frontier in
drivers. We have all gone as far
as we can with respect to head
size and COR. All that’s left is
speed, and we at Adams have
been working hard on club
aerodynamics in an effort to
enhance that.”
Brewer says Adams
has pioneered work in
this realm, and proclaims
that this third generation
Speedline is more efficient
aerodynamically — and
longer — as a result.
“We increased toe cur-
vature as we decreased head
curvature, and that enabled us to
improve airflow around the driver
head, lessening drag and turbulence
and adding as much as 15 more
yards of carry distance,” he says.
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